Executive Summary
We've spent time looking at Gonka. The conclusion is straightforward. The technology is ahead of the attention.
The network is live. Real AI workloads can already run on it. The infrastructure exists today. Yet awareness across AI, Web3, and infrastructure communities remains significantly below where it should be.
This is a challenge many technically exceptional teams face. Years are spent building world-class products, only to discover that the next stage of growth depends less on engineering and more on adoption.
People need to know you exist, then they need a reason to care, then they need a reason to participate, that's the gap we want to close.
Execution Plan
This three-month program is designed to strengthen Gonka's market position, accelerate ecosystem adoption, and create the foundations for sustained network growth.
The following marketing activities are based on the research report of the Gonka Ecosystem.
View Research Report →Objectives & KPIs
Awareness & Visibility
Before people can participate, they need to know Gonka exists. The first phase focuses on visibility. Not vanity metrics. Not meaningless impressions. Real awareness among the people who matter.
Conversion
Awareness without action is wasted. The second phase focuses on participation. This is where we turn attention into activity.
Retention
Getting people through the door is one thing. Keeping them around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Discord Community Distribution
Onboard 400+ token-gated Web3 & Developer groups across Web3, AI, and tech communities. CoConnect runs the full campaign flow end to end: entries, task verification, and winner selection, all coordinated to build awareness and convert participants into Gonka users and Loyalty Hub members.
- Identify and confirm 400+ token-gated Web3 & Developer groups across Web3, AI, and tech
- Entry tasks: raid posts, share content, attend AMAs, claim the Loyalty Hub
- Full campaign flow handled end to end: entries, verification, winners
Community Management
24/7 community moderation & management. Aimed at optimizing user retention, security, and engagement across Discord and Telegram.
- 24/7 Moderation Coverage
- 4 Dedicated Moderators
- 1 Community Manager
- AMA / X Spaces host
- Custom bot setup & optimization
- Ongoing strategy & alignment calls
Previous Results
Engagement Structure
Strategy & Onboarding
- ✓ Custom campaign strategy & positioning
- ✓ Onboarding into 150+ communities
- ✓ Community management & 24/7 moderation
Distribution & Execution
- ✓ Expanded distribution across communities
- ✓ Community activation & engagement
- ✓ Weekly performance reporting
Retention & Growth
- ✓ Finalize distribution across communities
- ✓ Retention optimization & re-engagement
- ✓ Sustained community growth initiatives
- ✓ Strategic Advisory
- ✓ Distribution to 400+ Web3, AI & Tech communities
- ✓ Community Management & 24/7 Moderation
- ✓ Custom Campaign Strategy
- ✓ Weekly Performance Reports
Case Studies
dYdX
- 100M+ in direct volume generated in <10 weeks
- 600M+ volume generated through B2B partnerships
- User retention rate lifted from 8% to 32%
- Pocket Pro bot launch support
- Referral / ambassador program initiated
NitroGraph
- Activated 800+ token-gated communities
- 2M onchain transactions in <4 weeks
- 1.5M+ wallets connected
- 800K+ agentic identities minted in <6 weeks
- Rolled out a high-leverage B2B partnership strategy
Lumera Protocol
- 26M+ $LUME staked on Testnet
- 189.81% staking APR
- 50+ active validators
- SuperNode Program & Cascade Mainnet live
- 2.5M $LUME allocated for Season 2 rewards
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.